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We have an unmatched passion for purposeful design and specialize in crafting artful floral pieces for the design-conscious client. Our team takes pride in delving into the intricacies of design, collaborating closely with our clients to bring their individuality to life through the language of blooms
Available in Miami + Worldwide
OUR STORY
Primrose Floral Co. is a floristry studio with over 14 years of expertise in floral design.
We specialize in:
Embodying the true spirit of a Sagittarius, Stephanie has always been naturally creative and passionate about the world of art and design. Stephanie loves to forge beautiful experiences - from the interior of her home to the floral pieces that she designs. She is inspired by nature, travel, architecture, textiles, and above all her clients.
Stephanie’s journey into the world of floral design began unexpectedly at 14, as an after-school hobby.
By 19, she found herself working on her first wedding and was captivated by the transformative power of flowers. Hailing from a family of entrepreneurs, Stephanie founded her own floral studio in 2010. She wanted to fuse her passion for flowers with storytelling, creating captivating narratives through blooms that would surpass what clients imagined and remain etched in their memories and photographs.
Stephanie Cruz, founder +
lead-designer at Primrose Floral Co.
Meet the founder
+ VIEW RECENT CREATIONS
In the years that followed, she dedicated herself to mastering the art of flower crafting, simultaneously earning her degree in business. She’s had the privilege of curating floral magic for over 900 events, each one fueling her passion for this art form.
It’s this passion that has also motivated her to create designs for a range of other events, including brand activations, corporate functions, and editorial projects. Additionally, she became inspired to mentor aspiring florists, passing along the knowledge she has gained along her journey.
When Stephanie is not immersed in the world of flowers, she’s cherishing every moment of motherhood with her little boy, Eros.
are looking forward to working with a boutique vendor that takes a limited number of events each year with the goal of exceeding their expectations
are looking forward to their florist working their magic and have an open mind when approaching flowers
want distinctive artful designs for their event or space and want to feel like their vision and style were captured perfectly
seek an elevated experience and are carefully considering investing in luxe, high-quality designs
have a strong sense for design and value floristry as an art form
OUR CLIENTS
