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We are a floral design studio fueled by our passion for curating artistic floral designs and installations that eloquently capture and express your unique vision.
Nestled in the vibrant heart of Miami we also extend our creative reach worldwide.
WITH AN EDGE
FLORAL ARTISTRY for
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We draw inspiration for our designs from a deep appreciation for nature, while incorporating a bit of an edge. We blend the gentle beauty of blossoms while letting their natural rawness and graceful movement radiate.
We intentionally source distinctive flowers, accents, colors, and textures to effortlessly craft immersive botanical experiences, highlighting the beauty of each season. Each stem is selected specifically for our clients, ensuring a bespoke touch to every event, wedding and space.
Through our process we also consider prominent factors such as the setting, decor, as well as the choice of personal attire, tabletop elements and more. We understand that flowers serve as the elegant thread weaving through your event or space, enriching your story with emotion and echoing your individuality.
OUR STYLE IS
our style & approach
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FEATURED + CLIENTS
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Flowers evoke a profound range of emotions, embodying nature's beauty and its fleeting moments. They speak in colors and fragrances, conveying messages that remind us of life's delicate balance and the quiet strength found in growth and renewal. The ability to communicate and connect through nature's art is what inspired me to become a floral artist
Stephanie Cruz
Meet the founder, lead-designer
CREDITS: The Drakes
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We hired Primrose for our wedding in February 2024 and the outcome was truly beyond my expectations! The guests were blown away and I even had people reach out that didn’t attend saying they were the most gorgeous flowers they had ever seen at a wedding (see photos for yourself).
Stephanie is also an absolute pleasure to work with and I’m so appreciative of all of her hard work. If you’re looking for arrangements and experience that is special, unique, beautiful beyond measure, and not cookie cutter - look no further!! I would recommend Primrose to anyone!
CHELSEA + SAM – FAIRCHILD BOTANICAL GARDENS
"Stephanie & her team at Primrose truly unmatched in the Miami floral market!"
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Stephanie is professional and kind - beyond talented and hard working. She was open to bringing our vision to life (even when I couldn't explain perfectly what the vision was!) We couldn't have been more impressed or relieved to have found Stephanie to work with - she made our wedding the most romantic, lush tropical garden party ever
Kaitlin Sulkowski– The Ben
”Primrose was a dream to work with for our wedding!"
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Absolutely love primrose florals! After discovering them at a shower my friend hosted for me with the most beautiful flowers I have used them several times. They are easy to work with and can build upon the ideas I have given them no matter how specific or unsure I am of what I want.
They send a mood board and offer suggestions to make your ideas better and the final product has been gorgeous every time. Definitely my go to for photo worthy florals.
Bianca Eknaian
"They are easy to work with and can build upon the ideas I have given them no matter how specific"
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Primrose was one of the first wedding vendors we knew we wanted to work with from the start. Once I spoke with Stephanie and she sent over a mood board, I knew without a doubt that she would be the perfect fit for our wedding! She created the color scheme and it was so unbelievably beautiful. Our guests raved over the colors of the flowers and the decor. She created gorgeous bouquets, centerpieces, and table decorations and went above and beyond to make our space beautiful. We had a living wall to present our seating chart and she went out of her way to decorate it with flowers of her own accord. She did an amazing job with our ceremony circle piece. The most wonderful thing about her is that she didn't ask for details or a million tiny decisions from us. Our wedding was gorgeous and Primrose played a large role in making this our dream wedding. Thank you!
LISA + SAMIR – MIAMI BEACH BOTANICAL GARDEN
"She just made sure she understood the overall aesthetic, & she used her expertise to bring it to life"
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My wife and I absolutely loved the flowers Stephanie and Primrose team put together. The set up for the ceremony was stunning and people were blown away. Everything from the tent to the tables, to the centerpiece was beautiful.
ANGELA + MESH – Vizcaya Museum & Gardens
We asked Stephanie for a modern/tropical theme, and she surpassed our expectations"
TESTIMONIAL
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